PwDs Investors

Diversity and inclusion have increasingly been part of the big companies program. Diversity, according to the dictionary meaning, is “the quality of what is diverse, different, varied”. The concept has to do with plurality, multiplicity, heterogeneity. A company that understood the importance of diversity is committing itself directly to the pluralistic society in the constitution of its staff and to customer service, respecting its individuality in an inclusive and diverse way in gender, race, age, ethnicity, disabilities, religion , sexual orientation, etc.

People with disabilities(PwDs) are those who have permanent limitations such as visual, hearing, physical or intellectual disabilities. According to Brazilian Institute of Geography and Statistics data, there are 45 million PwDs in the country. Although the diversity theme advances, still remains a poor accessibility. Brokers, reflecting society, face challenges in their client registration, without being clear about their investors who are PwDs and need accessibility resources.

Furthermore, many PwDs end up preferring to make their investments directly with an advisor, to whom they can talk about their needs and to be served. But, as content producer Ana Kelly Melo, who specializes in Culture and Engagement at XP Inc., told me, there are some positive movements towards to accessibility in the financial market – like XP Inc. itself.

And the community is getting organized. Content producers, for example, are giving online courses on financial education in pounds or making videos with subtitles. Companies that open themselves to PwDs stand, for sure, to gain. “For us, having financial planning is extremely necessary, especially for those who need assistive technology, such as an orthopedic prosthesis – which is my case”, she said to me. “You need to understand how many years I want to live, how many years a device lasts and how many devices I will need in life.”

PwDs have to have enough money to buy the devices if they do not want to depend on SUS, the Brazil’s publicly health care system. In other words, PwDs need this long-term planning inherent to their needs, which proves that, when we open up, we transform and innovate both to diversify and to include.

When companies open up to diversity, the opportunities abound. Are we moving in that direction? Here is my special thanks to Ana Kelly Melo, who generously shared her points of view, expanding our knowledge about her PwD universe.

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